July 15, 2015

Brand Citizenship and Corporate Character

Brand Citizenship and Corporate Character

There has been no shortage of public debate on volatile citizenship issues this year, from the Supreme Court ruling on Marriage Equality, the Confederate flag as a symbol of hate, or the blow-up of incendiary comments about immigrants by would-be Presidential candidates.

What is a company or brand to do when the public debate and social conversation turns to polarizing subject matter? Who will arbitrate the debate over divisive issues in America’s board rooms? How can a bold brand plant stakes in the ground that are in step modern perspectives?

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