Archives


November 5, 2015

Getting Out of Hot Water – Recent Issues Management Cases Prove Little Has Changed

Getting Out of Hot Water – Recent Issues Management Cases Prove Little Has Changed

In today’s social media world, it seems that no brand is immune to social backlash when an issue arises. Brands, even some of which appear to have amassed a world of social capital – via their well managed voice, humanity, content and channel management – are proving to be subject to the same slings and arrows over the Internet as lesser positioned brands.

Read More