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May 3, 2016

Lessons in Doing the Right Thing From the University of Davis

Lessons in Doing the Right Thing From the University of Davis

The headline reads: “UC Davis spent thousands to scrub pepper-spray references from the Internet.” The latest big scoop by the Sacramento Bee is framed up like it’s the next Watergate scandal.

This has been big news here in the Golden State: University of California, Davis officials paid $175,000 to have internet postings pushed down by promoting other, more recent and more positive university news. Moreover, they paid to launch extensive social media and brand-building campaigns to help the university move beyond that fateful day in November 2011, when campus police pepper sprayed a group of Occupy movement protesters as they sat on the ground and refused to disperse.

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