Old Spice has been part of the Citizen family since 2001. In that time we’ve helped the brand transform from your dad’s deodorant into a pop-culture icon helping young guys navigate the seas of manhood.
Fast Company recently developed a video as part of its Brand Evolution series, summarizing the life of P&G’s prominent American male grooming brand. The video gives you the grand tour of Old Spice beginning with its birth in New York in 1934 as a scent for women, through to the unforgettable Old Spice Guy that we all know and love today. …Read More
As the Public Relations industry continues to evolve, now more than ever, we’re focusing on content and content generation. We’ve become publishers and content marketers… among many other things. Be it for a client or our own personal purposes, content and its quality is a defining factor for any reputable brand. So what makes for good content? …Read More
Mill Road Sells Vision7 NA Assets to Chinese Communications Giant BlueFocus
Quebec City, December 15, 2014: Two leading independent agency networks – Canadian Vision7 International and Beijing-based BlueFocus Communications Group Inc. – have joined forces in a deal that will accelerate the ambitious growth plans of both organizations in North America and globally.
In today’s announcement, BlueFocus, the leader in brand management solutions in the Chinese market, confirms that it has acquired a majority position in Vision7, whose two major brands include Canadian agency leader Cossette and the international PR firm Citizen Relations. …Read More
We’ve accelerated in the world of automotive for years. From leading the pursuit for cleaner transportation, to redefining brands like Hyundai and Suzuki, to launching new technologies like XM Satellite Radio to leveraging high-profile NASCAR sponsorships for Old Spice and DIRECTV, we’ve always enjoyed “life on the road”. …Read More
As the year comes to an end we’re starting to see round ups and predictions for the year ahead. This year Canada’s Marketing Magazine connected with a number of agency leads and picked their brain about what’s changed in PR over the last year, what the future holds and more.
Citizen Canada’s General Manager, Nick Cowling, was on hand to provide his own thoughts on what’s in store for the industry in 2015, as well as his inspiration, favorite work-related book and tool of the trade. …Read More
It was April 1, 1996 and millions of Americans opened their papers and learned the news – Taco Bell was buying the Liberty Bell, renaming it the “Taco Liberty Bell,” and moving it to their corporate headquarters in Irvine, California. Tom Brokaw gave the story four minutes, “The Today Show” and “CBS This Morning” did live remotes and USA Today put the story on the front page…..not bad for a joke! It was all part of a national publicity stunt Citizen Relations (then PainePR) conceived and executed for Taco Bell to generate attention for the launch of Taco Bell’s “Nothing Ordinary About It” ad campaign. …Read More
At a challenging time when the traditional photography industry was competing with the popularity of digital imaging, the Polaroid Corporation tasked Citizen Relations (then PainePR) with helping them reconnect with its key consumer – specifically the younger generation who haven’t experienced the magic of Polaroid instant photography. …Read More