June 8, 2013

Citizen and BACARDÍ bring Foals, Alt-J and Jamie Jones to Soho House @ Coachella

Citizen and BACARDÍ bring Foals, Alt-J and Jamie Jones to Soho House @ Coachella

We’ve just returned from sunny California where we were working with BACARDÍ rum to maximise their sponsorship of the first ever Soho House Coachella pop-up. Naturally the bright young things in attendance enjoyed the finest BACARDÍ cocktails, but we delved into the brand’s heritage to create a story for guests, and our target audience worldwide.

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April 15, 2013

Creating People Powered Conversations

Creating People Powered Conversations

Potential clients, potential Citizens and the trade media guys are often prone to ask us about what makes Citizen different. What’s our USP? 

We’ve thought about it at length. Simply put: we know how to get people talking.

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October 31, 2012

Citizen Win Global Consumer Agency of the Year at the Sabres

Citizen Win Global Consumer Agency of the Year at the Sabres

Major news!!! Citizen Relations was recognised as “Global Consumer Agency of the Year” at last night’s Global Sabre Awards dinner held in Miami as part of the Holmes Report 2012 Global PR Summit. In addition to the agency of the year award, Citizen Relations’ work on behalf of Old Spice was also recognised as one of the “50 Best Campaigns in the World.

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July 1, 2012

Cupcake Queen with Dr. Oetker

Cupcake Queen with Dr. Oetker

What recipe calls for  50kg of Royal Icing, 20kg of Marzipan and  40 tubes of Gel Food Colours? A Dr. Oetker celebration cake fit for a Queen, of course.

To toast HRH’s 60-year reign, we teamed up with food artist extraordinaire, Prudence Staite, to recreate a 6m² ‘Cupcake Queen’ portrait of Her Majesty, using 2,012 hand-decorated cupcakes.

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