In today’s social media world, it seems that no brand is immune to social backlash when an issue arises. Brands, even some of which appear to have amassed a world of social capital – via their well managed voice, humanity, content and channel management – are proving to be subject to the same slings and arrows over the Internet as lesser positioned brands. …Read More
Let’s put down the Primary candidate battering rams for a second and think about the opportunity this Election Year holds for us PR pros. The next 12+ months will be largely wall-to-wall election coverage, so how do you keep your brands or clients’ brands in the news cycle in a positive way with the abounding political coverage. …Read More
Our management team regularly cites a very wise and effective client of ours. He often said: “One of the best things we can do as management is get everyone in the right seats on the bus.” I’ve since seen versions of this sentiment espoused across the business world, from analysts to leadership gurus like Jack Welch.
But let’s be clear, the management strategy is not a new one. In fact it has roots in a favorite saying of my dearly departed Grandmother, Nora McCullough. …Read More
There has been no shortage of public debate on volatile citizenship issues this year, from the Supreme Court ruling on Marriage Equality, the Confederate flag as a symbol of hate, or the blow-up of incendiary comments about immigrants by would-be Presidential candidates.
What is a company or brand to do when the public debate and social conversation turns to polarizing subject matter? Who will arbitrate the debate over divisive issues in America’s board rooms? How can a bold brand plant stakes in the ground that are in step modern perspectives? …Read More