CITIZEN RELATIONS ADVANCES GLOBAL LEADERSHIP TEAM Opening of AsiaPacific Hub and Expanded Mandates for Global Executive Team Bolster Citizen’s Growth and Expansion
Los Angeles, September 28, 2015 – Citizen Relations, the award-winning global public relations and integrated marketing communications firm, announced today the appointment of Christian Chamberlin to Managing Director, AsiaPacific, based in the firm’s newly expanded Hong Kong regional hub office. Previously, Chamberlin was General Manager of Citizen’s U.S. operations with offices in New York, Los Angeles and Irvine (Orange County).
An effective campaign today must be comprised of a number of things. It must be impactful, unexpected, unique, memorable, and it must resonate with audiences. A great campaign must have a clear purpose, with a clearly conveyed message. Every once in a while we are fortunate to see a breakthrough campaign with an inspiringly simple approach that captures the hearts and minds of people everywhere.
Old Spice has been part of the Citizen family since 2001. In that time we’ve helped the brand transform from your dad’s deodorant into a pop-culture icon helping young guys navigate the seas of manhood.
Fast Company recently developed a video as part of its Brand Evolution series, summarizing the life of P&G’s prominent American male grooming brand. The video gives you the grand tour of Old Spice beginning with its birth in New York in 1934 as a scent for women, through to the unforgettable Old Spice Guy that we all know and love today.