Agency positions itself for ambitious growth and innovation agenda
NEW YORK, April 27, 2016 – Citizen Relations, an award-winning global creative communications firm, today announced the appointment of Nathan Friedman to general manager, U.S., effective immediately. Friedman has worked across multiple sectors, led complex regions and multi-national teams, and specializes in brand positioning, corporate reputation and influencer engagement. His work has won numerous industry awards and he was recognized in 2012 as a PRWeek40 under 40. Based in Citizen’s New York office, Friedman will lead all aspects of client service, talent management, as well as business development, growth, and innovation for the U.S. market.
“Over the past year, Citizen has seen a strong growth throughout North America, and with this trajectory, we need to expand our leadership team and evolve our capabilities,” said Nick Cowling, president of North America. “Nathan’s background complements our strong client leadership team and this appointment is just one step in our mission to drive innovation and to continue delivering award-winning, integrated creative campaigns.”
Friedman joins Citizen after more than 16 years at Ogilvy & Mather and Ogilvy PR. Most recently he served as a regional managing director, overseeing its four-office West Coast operation, including the public relations, Social@Ogilvy and content offerings. Previously, he was the managing director of Ogilvy PR’s Chicago office and the Americas lead for LG-One, the multi-agency WPP team for LG Electronics. Over the course of his career, he has counseled leaders and led campaigns for many brands such as Quaker, BP, Tropicana, Wells Fargo, Deloitte, CDW, LG Electronics, Softwood Lumber Board, Cricket Wireless, and Covered California.
“Citizen has adopted an aggressive innovation and growth agenda to address the rapidly evolving communications landscape,” said Friedman. “The firm’s deep creative heritage, strong client base and top-notch talent provide an excellent base from which to grow. I’m thrilled with the opportunity to lead the strong U.S. team toward its next evolution.”