Old Spice has been part of the Citizen family since 2001. In that time we’ve helped the brand transform from your dad’s deodorant into a pop-culture icon helping young guys navigate the seas of manhood.
Fast Company recently developed a video as part of its Brand Evolution series, summarizing the life of P&G’s prominent American male grooming brand. The video gives you the grand tour of Old Spice beginning with its birth in New York in 1934 as a scent for women, through to the unforgettable Old Spice Guy that we all know and love today.
Enjoy and you’re smellcome!
[Images via Fast Company video screenshot]