Work

Liberating Fun For Trident

Liberating Fun For Trident

We sought to boost Trident sales by putting the brand on the radar of millennial gum-chewing enthusiasts. We created an integrated experiential and social engagement strategy built around two iconic artists: world famous DJ, Steve Aoki and a surprise appearance of 80s pop superstars Duran Duran.

The epic event  for 3,000 lucky fans was promoted with extensive media relations that secured 300+ million media impressions and inspired more than 10,000 fans to download on custom tracks on Trident’s Facebook page.


Touchpoints

  • Web
  • Conversation
  • Celebrity
  • Event