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The Nyad #SwimForRelief

The Nyad #SwimForRelief

Just over a month after her record-breaking swim from Cuba to Florida, iconic extreme athlete Diana Nyad teamed up with P&G for a 48-hour, continuous swim in the heart of New York City to raise money for Hurricane Sandy victims.

Nyad Swim in Herald Square

With just five weeks to prepare, we produced an event that captured imaginations far beyond Herald Square. Our integrated media strategy exceeded all established objectives, securing more than 2 billion media impressions, and, most importantly, raising more than $100,000 for AmeriCares Sandy recovery projects.


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