Who we are

Who we are

We are a Public Relations and Integrated Communications agency with specific expertise in Consumer Technology, Food & Beverage, Consumer Packaged Goods, Automotive, Travel and Tourism, Energy and Financial Services.

We leverage our award-winning work in these sectors to understand the intricacies and inner workings of your business. This knowledge allows us to build iconic brands, and accurately guide dialogue with employees, customers and stakeholders, leading to programs that effectively grow  your market share while living up to your values and promises.

Our accumulated knowledge covers the spectrum of operations, logistics and distribution, customer relations, regulatory environments, merchandising, marketing, corporate culture and how key partners play a role in your  success.

Further, people today are defined by more than how they consume, they are not purely identified by their career, age or postal code. They are citizens first. Seeing them through a single lens misses the mark. Understanding how citizens interact, learn, share, get inspired and share news within their networks has been at the core of our approach to public relations for more than 25 years.

This knowledge is what drives our ability to inspire audiences to act by Igniting News, Now and deliver on your business and brand building objectives.

 

We believe clients deserve big ideas, born from research, steeped in fresh and relevant insights and tested to drive proven, positive change. We deliver on this vision by operating a culture with these three values at the core of everything we do.

Do what’s right.  Being direct, providing context and conceptualizing what’s truly the right thing to do, ensures that the Citizen Relations staff are thinking about the client and our commitment to deliver innovation, results and partnership.

Respect everyone. The need to have professional empathy, or being able to put yourself in someone else’s shoes is so important at a communications services firm. Relating to the pressures and demands of a client, the media or a stakeholder or understanding the power of an online influencer, colleague, customer or employee begins and ends with respect.

Strive for Excellence. We pride ourselves on strategy and innovation, but we know results are delivered by flawless execution. With an approach to enrich everything we touch and enlisting the strengths of others, we can assure our clients and each other we’ll deliver meaningful business results each and every time.

Daryl McCullough

Daryl McCullough

CEO and Global Chairman, Citizen Relations International

With nearly 30 years experience in the field of communications, Daryl has been a leader of Citizen (and its predecessor brand PainePR) for 23 of those years. Daryl serves the agency as its Global CEO, leading the global management team of Citizen, as well as serving on the executive team of Vision7 International and the global leadership team of BlueFocus International. Daryl manages the growth and expansion of Citizen, which is led from four regional hubs in EIMEA, Latin America, Asia-Pacific and North America. His leadership includes overseeing nine international Citizen full-service offices and more than 70 regional country/major market strategic agency partnerships worldwide. Since launching the global Citizen Relations brand in 2011, the firm has been named North American Mid-size Agency of the Year, Canadian Agency of the Year, Global Consumer Agency of the Year, all by the Holmes Report. A respected counselor and thought-leader, Daryl’s expertise includes integrated marketing communications, social and digital strategy, and reputation management. Among his client work, he has led the firm’s 15-year increasingly expansive relationship with P&G. Daryl has received many awards for strategic work, including the highly coveted Best of Silver Anvil Award for the firm’s launch of XM Satellite Radio. He’s been part of Cannes award-winning and globally recognized work for brands as diverse as Old Spice and Aflac. He’s passionate about humanistic workplace culture and management and is driven to create a perennial Best Agency to Work For, in addition to the excellent client work. Daryl is a proud member of the Arthur Page Society, and he was named "PR Professional of the Year" by the Public Relations Society of America, Los Angeles Chapter, in 2009. He holds a master's degree in communications management from the Annenberg School for Communications at University of Southern California.

Cynthia Rude

Cynthia Rude

Chief Operating Officer

Cynthia has been a member of the Citizen Relations family since 1993. With 22 years of client service experience, Cynthia has worked with some of the world's leading brand names, including Iams, Ancestry.com, Levi's, Polaroid, Toshiba, Blockbuster, United Airlines, Hyundai and XM Satellite Radio. Cynthia turned her career focus inward in January 2009, in order to lead the agency's employee career development and training program, human resources and the agency's unique culture. In 2011, Cynthia was named Chief Operating Officer, overseeing all aspects of Citizen Relation's internal infrastructure. Not one to lose sight of her creative side, Cynthia continues to provide communications support to agency brand teams in strategy sessions and one-on-one meetings. Prior to joining Citizen Relations, Cynthia spent more than three years with global PR agency Hill & Knowlton in their automotive and sports marketing practice. She is a graduate of California State University, Chico and was inducted into the College of Communication's PR Hall of Fame in 2006. Cynthia is a mother of two, wife of one and loves to write music in her spare time.

Nick Cowling

Nick Cowling

President, North America

Innovation. Results. Partnership. These are words that Nick invokes every day in his leadership of the team. With more than 20 years of experience at tier-one multi-national agencies and companies, Nick's perspective stems from both sides of the table. He knows how a communications firm can deliver seamless, strategy-driven and innovative work that makes life easier for clients.

Nathan Friedman

Nathan Friedman

General Manager

Nathan has nearly 20 years experience counseling leaders and crafting campaigns for some of today's top brands, including Quaker, BP, Tropicana, Wells Fargo, Deloitte, CDW, LG Electronics, Softwood Lumber Board, Cricket Wireless, and Covered California. As general manager, Nathan leads all aspects of client service, talent management, as well as business development, growth and innovation in the U.S. Prior to Citizen, Nathan was at Ogilvy & Mather, where most recently, he served as a regional managing director, overseeing the firm's four-office West Coast operation, including the public relations, social and content offerings. Previously, he was the managing director of Ogilvy PR’s Chicago office and the Americas lead for LG-One, the multi-agency WPP team for LG Electronics.

Laura Bremer

Laura Bremer

Managing Director

Laura's expertise lies in setting and creating public relations strategy for major household brands. In her more than 20 years of experience, Laura has extensive background in consumer packaged goods, fashion and retail PR, where she has managed and executed large scale product launches, built buzz, engaged influencers and redefined brand attributes. Laura is currently a Managing Director in the New York office overseeing P&G’s Baby Care and Pet Care businesses, as well as Aflac and the Merck client portfolio. In addition to managing a team of professionals, she is also responsible for setting strategic and creative direction for existing clients, as well as new business. Before joining the Citizen Paine team in September of 2010, she co-founded and ran a boutique public relations and marketing services firm, SullivanBremer, managing ongoing client and project work for corporations and leading agencies. Prior to that, she was a Senior Vice President at DeVries Public Relations where she led a variety of accounts including Gap Inc.’s Old Navy brand and P&G’s Noxzema and Crest/Oral Care businesses. Laura is a graduate of Fairfield University where she holds a Bachelor of Arts degree in English Writing & Literature. She currently resides in Connecticut with her husband Paul, their three children and dog.

Erin Georgieff

Erin Georgieff

Managing Director

With nearly 20 years of marketing/communications experience, Erin Georgieff has counseled a wide range of consumer and B2B/B2C brands on brand-building efforts both nationally and internationally. During her 14 year tenure at Citizen Relations, Erin has spearheaded numerous award-winning campaigns that have resulted in extensive earned media coverage and sales growth for her clients, including Levi Strauss & Co., Sony Electronics, Polaroid, Intel Media, Hilton Garden Inn, Blockbuster, FreeCreditReport.com/Experian and Procter & Gamble. With a passion for consumer electronics and destination travel, Erin leads both the technology and travel & tourism business units for Citizen Relations from the Orange County, Calif. office. Currently, Erin oversees the North American Princess Cruises, Travelocity and Rocky Mountaineer accounts, as well as global strategy for P&G’s Old Spice and BeingGirl brands. Prior to joining Citizen Relations, Erin ran a small PR firm in Toronto, Canada supporting the Finnair Airlines, DMG Worldwide and Nygard International brands for several years. After fleeing Toronto’s harsh winters, Erin now lives in sunny Southern California with her Canuck husband, two American children and their golden retriever named Ben.

Angela Alvarez

Angela Alvarez

Managing Director

Angela has nearly 20 years experience in consumer brand marketing and PR. A consumer products specialist, Angela currently lead's P&G's Home Care business and played an instrumental role in leading the P&G Baby Care portfolio, helping to build Pampers into P&G's first $10 billion brand. She has developed several award-winning campaigns for multiple clients including Pampers, Levi's, XM Satellite Radio, Polaroid and BabyFirstTV to name a few. Angela has been applauded by her clients for her strategic thinking, creative program development, and expertise integrating disciplines across the marketing mix. Prior to joining Citizen Relations, Angela worked in the toy industry at Neurosmith, a 'smart' toy manufacturer, where she served as the head of the company’s PR department and spokesperson. Earlier in her career, Angela worked for Hill & Knowlton/Los Angeles with clients in the consumer tech and social marketing industries. Angela graduated magna cum laude from the University of California, Los Angeles with a bachelor’s degree in communications. She lives in Huntington Beach, has three children, and enjoys playing co-ed softball in her spare time.