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Our Work

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A Regal Start to 50 Years on the Sea

We worked with Princess Cruises to christen their newest ship the Regal Princess and kick-off its 50th Anniversary celebration, by paying tribute to the iconic television show, The Love Boat.

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Creating Waves of Earned via Storytelling

As AOR for more than 7 years, Citizen led Princess Cruises’ storytelling efforts to drive brand awareness and affinity, as well as bookings for one of the premiere cruise lines in the world.

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Coastal & Aquatic Launch

The Challenge

In a bid to lure more international visitors to Australia and reaffirm its leadership position in offering world-class coastal and aquatic experiences, Tourism Australia (TA) hired Citizen Relations to launch its latest installment of its global There’s Nothing Like Austra

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Travelocity’s First Annual Beer Tourism Index: Inspiring Americans to Travel One Beer at a Time

The Challenge

Craft beer has exploded over the last few years -- shipments of craft beer were up almost 13% YoY in 2015. Simultaneously, travelers of all ages are in search of authentic experiences.

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The Cleaner of Your Dreams

The Challenge

Make Mr. Clean the undisputed winner of the Super Bowl! Few things are sexier than a man who cleans!

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The Next Mr. Clean

The Challenge

Citizen Relations was tasked with developing a big and popular idea to solidify Mr. Clean’s cultural icon status infused in pop culture conversation, effectively capturing the hearts, minds and attention of millennials.

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